5 Ways SEO Can Help You Boost Your Online Sales

Jun 23, 2022

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If you are looking to boost your online sales, you need to ensure that you have an effective SEO strategy to reach a wider audience and gain those all-important conversions.

SEO is vital to any online business because it is a key way you can stay in front of your customer throughout their decision-making process. The first

Here are the five ways in which SEO can help you boost online sales and grow your business.

1. Trust In Organic Search

Around 70% of search users skip the ads at the top of the page and look for the organic results. This is because they are seen as the most relevant webpages to their search. Having a solid SEO strategy gives you a great chance to appear on the key words and phrases associated with your products.

Paid ads can bean effective way of gaining sales, particularly if you have a specific offer for a limited time, however if you are looking to gain a steady stream of relevant traffic with a good chance of conversion, then concentrating on SEO is a must.

2. Get The Basics Right: Site Speed & Mobile Responsive Sites

Having a site that loads webpages quickly and has mobile responsive page templates will give you a massive advantage when search engines are analysing your site. They are two metrics that are high on the list of ranking factors, as they indicate a good user experience.

An increasing number of consumers are using mobile devices to search for products and services, which is why it is so important to provide consumers with mobile-friendly versions of every aspect of your digital footprint.

Many consumers will leave a page if it is difficult to use from a mobile and will simply find a brand that has catered to this increasing trend. If you want to make sure that you get as much online traffic as possible, mobile-friendly content is crucial.

You also need to ensure your site speed is fast. If they’re waiting forever for your homepage to load, they’ll just hit the back button and head to another site. Your site should have a load speed of around 3 seconds. You can check your site speed for free at GTMetrix.

3. Create Knowledgeable And Relevant Content

When creating digital content there are two things to keep front of mind, is it optimised for search engines and does it have a clear call to action. Your content needs to be relevant, authoritative, engaging, and well-written to ensure that your brand, and its content, is put above the rest. Yes, using keywords is important, but they are most important in key areas of your page, such as title and header tags.

Your content could include blog posts, e-books, how-to guides, infographics, podcasts, product reviews, user-generated content, and videos. No matter what type of content you choose to put out there, you need to ensure that it holds value with either helpful information or entertaining material, and has a clear goal of what you want the visitor to do (buy a product or visit another part of your site).

If you can become your customer’s go-to source for accurate information on topics surrounding what you sell, you’ll stand a good chance of winning their business.

4. Social Media Can Play A Big Role In Conversion And Getting Relevant Traffic

To build a solid, modern SEO strategy, you need to ensure that you are making the most out of social media. More and more consumers turn to social media platforms, such as Facebook and Instagram, to connect with their favourite brands on a regular basis. With most consumers looking towards these platforms to provide them with relevant content, social media provides vast opportunities to connect with your existing audience and reach new customers.

Businesses can connect with their audience on a more human level, allowing for more personal customer service interactions that are valuable when you are looking to create meaningful relationships with your customers.

Social media accounts increase your brand’s authority and trust, both with search engines and with customers. If they can see you’re an active business they can reach out to, they’ll be much more likely to trust you with their money.

5. Backlinks and Affiliates Matter

Many people in SEO have started doubting the importance of backlinks, but they still matter. Not only are they still essential from a search engine standpoint, as they increase your domain’s authority, but they are a great way to get more buyer-ready traffic to your site.

You can guest post elsewhere, do sponsored posts on related blogs and online magazines, and you can also consider running an affiliate program. If you have an affiliate program for your products, you can contact influencers in your niche to let them know about it. Then, when they’re doing a round-up or recommendation post, they can point their readers in the direction of your products.

How to Measure The Commercial Impact Of Your SEO Strategy

Once you’ve implemented your SEO campaign to boost your online sales, you can measure your SEO sales to calculate your strategy's success. This can be done by using Google Analytics, which looks at organic website traffic and goal completions, a page action(such as a purchase button or a contact form submission) that you determine as a conversion.

It is beneficial to measure SEO performance regularly. After a month of conversions, you should have enough data to measure your SEO strategy’s impact. This can be done simply by viewing the Conversions report on Google Analytics. This will show all your conversions, sorted by channel, so you can compare your organic traffic versus your other channels, such as email and online advertising.

Having an effective SEO strategy is crucial for boosting your online sales. If your current SEO strategy is not working as you’d hoped or you’re looking to build your first strategy can help you to build your online audience and provide you with those valuable conversions.

Get a free SEO audit or get in touch to see how we can help you. We offer different levels of service to suit all businesses.