About FTW
We’re not here to impress you with noise.
We’re here to help you grow properly.
You can engage with a single pillar (Brand, Demand, or Experience) or work with us across all three. We’ll help you choose what makes sense for where your business is now, and where you want it to go.
Our Story
FTW is a marketing agency that was built on a simple belief: marketing should make a measurable difference. We’ve worked inside businesses. We’ve worked agency-side. We’ve supported start-ups finding their feet and enterprises managing global complexity.
We understand the juggle. The pressure. The competing priorities. The need for results without reckless risk.
That’s why we’re lean, practical, and hands-on.
We don’t chase the next shiny tactic.
We don’t rely on gimmicks.
We don’t disappear behind jargon.
We listen. We guide. We advise. Working with ambitious brands, founders and leadership teams, we become part of your team from day one.
The Team
While others were dreaming about it, we were getting it done.
Craig
Strategy
Craig brings strategic clarity, commercial perspective, and a calm head when things feel complex.
Zoe
Marketing
Zoe connects brand thinking with practical delivery, ensuring plans turn into progress.
Alex
Marketing
Alex focuses on execution with impact, aligning channels and campaigns to measurable outcomes.
Samantha
Copywriting
Samantha crafts memorable messaging that connects emotionally and commercially.
Angela
Copywriting
Angela brings thoughtful copywriting and a strong creative eye to stay true to any brand.
Lauren
Copywriting
Lauren specialises in clear, persuasive storytelling across digital and brand.
Ruth
Copywriting
Ruth translates complex ideas into confident, accessible language across all channels.
Laura
Google Ads
Laura designs precision-targeted paid campaigns built around ROI, not guesswork.
Connor
Branding & Creative
Connor shapes distinctive visual identities that reflect substance, not trends.
Alice
SEO
Alice builds sustainable search visibility — ensuring brands are found where it matters.
Graham
Analytics
Graham ensures every decision is backed by insight, turning performance data into actionable clarity.
“It's incredible. What I love most is that you have the style and branding spot on, it just feels totally me.”
Colette Dunkin, Founder
