Growth Marketing Support
Global Equality Collective
Marketing is hard. When you're a founder, Mum of three and studying for a Doctorate, it might be one thing too many. That's why Dr Nicole Ponsford brought us in at the GEC. To provide strategic-led direction to help them grow the uptake of their award-winning edtech solution.
We've done it all. From social media to website support, graphic design to raising their profile at events, HubSpot setup and integration to PR. We've proven our value and grown our trust to become a true extension of their team.
Client: Global Equality Collective (GEC)
Industry: Edtech
Services: Marketing strategy, design, PR, social media, content, website support
Outcomes: Stronger positioning, increased employee engagement
Capturing national attention
Following the launch of the GEC's Inclusion Index, a concept we created, Sky News picked up the second edition.
Telling an important story
Based on over 26,000 voices of staff and students, it showed only 12% of children feel they fully belong at school.
Multi-channel coverage
The piece was shared on the Sky News website as well as TikTok, Instagram, Facebook and X, reaching over 150k.
"Craig and FTW consistently go above and beyond for us, delivering ideas and a strategy that makes a huge difference to our business."
Dr Nicole Ponsford, CEO of GEC
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