6 Reasons Why You and Your Team are Essential to Your Brand Identity

No matter the size of your company, customers want to know that there are real people behind the brand. Why? Because real people are trustworthy. They’re people with lives, families, and morals. In other words, they care. Of course, if you’re able to take this a step further and show your customers how you and your team have achieved something they aspire to, then you can truly make a connection.

This is a part of your brand identity. Branding goes way beyond the colours, logos, and fonts you use. It also involves how you present yourselves on social media, in your content marketing, and how you communicate with your customers. To create an effective brand identity, both in-house and when working with external partners like SEO agencies, you can’t underestimate the importance you and your team play.

So, why are you and your team vital to your brand identity? Here are 6 reasons why you and your team are essential to creating an effective brand.

1. Trust

Having a brand that has personality and a business that is seen to be making efforts to connect with customers could give you an advantage over competitors. By having a personal brand your content will create trust as it will give the impression that you are putting apart of yourself into your products, which creates trust over a business that gives a fairly cold and impersonal experience.

This can be achieved in a variety of ways including having you or your team giving video demonstrations of your expertise or products, having a blog that has articles by named authors, and having an active and responsive social media presence. By giving your business a human face and an easy way to interact with your customers you could already be one step ahead of the competition.

2. It Shows Your Passion and Creates Connection

By revealing yourself, as opposed to hiding behind your brand, you can show your customers that you have a real passion for your business and want to connect with them. It can reassure them by showing that you are committed to making your company the best it can be.

Remember, you don’t have to reveal every side of yourself to create a strong brand identity. You only need to reveal the parts of you that are pertinent to your business and will help you connect with your customers.

It is important to interact with your customers in any way that you can, encouraging real conversation so that you become someone that they can trust. When both you and your team members work to create these meaningful connections, that is when your brand identity leads to lasting relationships.

This doesn’t just go for online marketing, either. While it will work well online, even showing passion for atopic will have the same effect in one-on-one scenarios. Remember, branding shouldn’t just be about appearances; it should be infused in everything you do as an organisation, whether that be you alone or a company of 500. 

3. You Are Your Brand

If you founded your business, it likely started with an idea that excited you. You chose the values your company would work by and the benefits you offer your customers. When your personal brand grows your company, the brand grows with it, and vice versa.

It’s important to remember that we all have a personal brand, at least on some level. Your personal brand informed your company's creation, and the team members you hire contribute to your business’s overall brand. Whether you’re aware of it or not, you and your team members are informing your brand. If you’re not conscious of it, your brand will likely send mixed messages or feel distant. When you consciously decide which parts of yourself and your team you want to influence your brand, everyone involved in making your company a success can make decisions based on that brand.

3. People Care About What You Have to Say

Building a personal identity within your brand identity will lead to people caring more about what you have to say and interact more with your content. Communicating valuable information can connect with a larger audience as it is liked and shared across social media and the rest of the internet, drawing like-minded people to you.

The more you connect with the right customers, the easier it will be for your business to succeed. You’ll find people to champion your brand, buy exclusively from you, and help make you(your brand) an authority in your niche.

4. You Provide Your Brand with Personality

People connect with the personality of your brand, and that starts with you and your team. A good example of this is Gymshark. That company started in 2012 with a couple of guys who wanted comfortable but stylish workout clothes and to have fun while keeping fit. Their brand still has that today and is now worth around £1 billion, but the founder of Gymshark has maintained his accessibility. Their content and brand identity has maintained the same personality throughout the years, no matter how many additional staff members have come on board.

If you believe your brand is serious, but your employees think it has a sense of humour, and your SEO agency thinks you want it to have relaxing energy, you’re not going to have a cohesive brand, no matter how good your visual branding is. Give your brand a personality, tell everyone involved what that personality is, and hire people who naturally exude that energy.

5. It Feels Consistent and Reliable

Branding that changes often or is inconsistent makes people feel uncertain, and no one likes to buy from companies who are uncertain about what they are putting out there.

When you create a brand identity around you and your team, it will be consistent throughout. Using the right visual branding creates cohesion, but the right emotional branding creates consistency. It’s what will allow you to change your visual branding while maintaining your brand with your audience and customers.

6. You Can Be Authentic

People are attracted to authenticity. When your brand is authentic to you and your team, people will trust your brand, want to spend more time in the world of your brand, and know that you are the brand for them. Sometimes, authenticity takes bravery to break away from the mold all your competitors are conforming to and doing things your own way. Remember, your brand shouldn’t be for everyone. When you show up authentically, not only will you attract your ideal target customer, but they’ll also be more willing to forgive you when things go wrong.

Why Your Input is Essential to Create an Effective Brand

An agency is unable to create an effective brand for your company if there is no baseline, you and your team members are an essential part of this baseline. Staying faceless and nameless won’t allow you to grow your brand, or at least, you’ll be fighting an uphill battle. You’ll also find it much more difficult to work with partners. If you don’t know what you or your business stands for, any agency or partners you work with will have to guess what you want your brand to be – and that’s not a recipe for success. If you want your brand to stand out, connect with customers, and stay consistent, you need to ensure your personality and your team members are there in the brand itself.

If you want to learn more about how we can help you create a more personal brand, visit our digital marketing services page or get in touch by using the form below.

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